How to Build a Product or Service into a World-Class Brand
Al Ries
Branding.
Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in...
The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others...
Why do you want this job? Why should I hire you? Why do you want to leave your current job? Do you have convincing answers ready for these important questions? Landing a good job is a competitive...
Discover the books that have already changed the lives of millions. This award-winning, unabridged guide to the "literature of possibility" surveys 50 of the...
Discover the books that have already enriched millions. This unabridged guide to the literature of prosperity and motivation surveys 50 of the all-time classics,...
In 7 Steps to Fearless Speaking, communications consultant Lilyan Wilder will teach you how to cope with the panic, avoidance, and trauma of speaking as you give the gift of your convictions and...
The Secrets of Finding Hidden Profits Most Investors Miss
Ken McElroy
In a precise and entertaining format — including specific "action steps" for listeners to follow — author Ken McElroy offers real estate investing stories from the trenches and practical wisdom on...
The Essential Guide for Getting Ahead at Work (and in Life)
Cathie Black
BASIC BLACK is a guide to seizing opportunity in the workplace, illustrated by colorful, personal anecdotes from Cathleen Black's four decades in the media business. Cathie Black is the wise, funny...
Thomas Sowell has a different idea about how economics should be taught. With this groundbreaking introduction to economics, Sowell has thrown out the graphs, statistics, and jargon. Learning...
Business & Investment
